Find out how to link author name to a custom page in Blogger to give readers easy access to your bio, profile, or About page.
This small change to your Blogger blog not only improves navigation and user experience.
But also enhances trust and credibility, which are important for SEO.
This is another post from the DiGiztal Blogspot Blogger Tips series
Why linking author names matters for SEO
Linking the author name to a custom page does not directly increase rankings.
But it provides several indirect SEO benefits:
- Improves E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness): Search engines recognize content with identifiable authorship, which can increase trust in your site.
- Supports internal linking: Your author page can link to related posts, helping search engines crawl and understand your site’s structure.
- Enhances semantic relevance: Linking the author consistently across posts creates an “author entity,” which can help Google associate content topics with that author.
- Enables schema markup benefits: Using vCard or author markup helps Google recognize authorship and can make your posts eligible for rich snippets, showing the author name in search results.
- Boosts user engagement: Clickable author links encourage readers to explore more content, increasing session duration and reducing bounce rate—behavioral signals that search engines value.
How to link author name to a custom page in Blogger
Follow these steps to safely update your Blogger HTML template and link the author name:
- Go to your Blogger Dashboard.
- Click Theme in the left sidebar.
- Click the down arrow next to CUSTOMIZE and select Edit HTML.
- Press Ctrl + F (Windows) or Cmd + F (Mac) to open the search box.
- Search for the code:
<div class='post-footer-line post-footer-line-1'> - Locate the vCard code below this line that controls the author name link.
<b:if cond='data:top.showAuthor'>
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<a href="https://yourblog.blogspot.com/p/about.html" rel='author' title='About Page'>
<span itemprop='name'><data:post.author/></span>
</a>
</span>
</b:if>
</span>
NOTE: Replace https://yourblog.blogspot.com/p/about.html with the actual URL of your bio, profile, or About page. Change title='About Page' to match your custom page name.
- Click the Save icon (floppy disk) in the upper right corner.
- Locate the second vCard code (if present) and repeat the replacement.
- Click Save again to apply all changes.
Verify the author link
After updating, visit any post on your blog.
The author name should now be clickable, linking directly to your chosen custom page.
This provides readers quick access to your profile, About page, or bio, enhancing engagement and trust.
Additional tips for SEO and user experience
- Make sure your author page includes a professional bio, social links, and links to related posts to maximize internal linking benefits.
- Use structured data (vCard or schema markup) to help search engines understand the author and improve rich snippet potential.
- Keep the author page updated with relevant content to reinforce topical authority for your blog.
- Consider linking author names consistently across all posts to strengthen the author entity in search engines’ eyes.
Conclusion: link author name to the custom page in Blogger
Knowing how to link author name to a custom page in Blogger is a simple but effective way to improve your blog’s professionalism, user experience, and SEO signals.
While it may not directly increase rankings, the indirect benefits.
E-E-A-T, internal linking, schema markup, and improved engagement.
All these make it an essential step for bloggers who want to build credibility and trust with both readers and search engines.