The importance of building authority site or blog.
If you really want to make it big in the online business or marketing online these days, you need to be a proven authority with results in your field, or an expert and not just merely "claimed authority".
When you have the authority, you have the power to command, influence opinion, thought, or action. You are the leader of your tribe, so to speak.
With authority, then your site can attract targeted traffic.
After pulling in your traffic or readers, you need an appealing site packed with great content to hold your readers' attention and interests.
In other words, to make your blog stick. From there, you can convert them to customers.
But before anyone out there ready to respect and accept you as an expert or the authority figure in your topic, they need to know you, like you and obviously trust you first.
So, the keyword here is RELATIONSHIP.
You need to establish a close relationship with your potential buyers.
But a proven authentic authority and relationship take time to build, before your site is widely and wildly received.
Another important point is Google goes for authority sites.
The recent Google Panda or Farmer Update hit hard on many sites with so-called low quality content; causing them to lose their positions in the search engine result pages (SERPs).
The head of Google Web Spam team Matt Cutts said it before that in order to rank well, you have to build a fantastic site that it makes you an authority in your niche.
As you know in search engine optimization (SEO), Google judges your site by backlinks. In other words, people linking to your site.
To get people to link to your site, your site must be interesting or useful to other people.
They are the one who decide whether your content is great and worth to be linked to or to be shared with more people.
If you really want to make it big in the online business or marketing online these days, you need to be a proven authority with results in your field, or an expert and not just merely "claimed authority".
When you have the authority, you have the power to command, influence opinion, thought, or action. You are the leader of your tribe, so to speak.
With authority, then your site can attract targeted traffic.
After pulling in your traffic or readers, you need an appealing site packed with great content to hold your readers' attention and interests.
In other words, to make your blog stick. From there, you can convert them to customers.
But before anyone out there ready to respect and accept you as an expert or the authority figure in your topic, they need to know you, like you and obviously trust you first.
So, the keyword here is RELATIONSHIP.
You need to establish a close relationship with your potential buyers.
But a proven authentic authority and relationship take time to build, before your site is widely and wildly received.
Another important point is Google goes for authority sites.
The recent Google Panda or Farmer Update hit hard on many sites with so-called low quality content; causing them to lose their positions in the search engine result pages (SERPs).
The head of Google Web Spam team Matt Cutts said it before that in order to rank well, you have to build a fantastic site that it makes you an authority in your niche.
As you know in search engine optimization (SEO), Google judges your site by backlinks. In other words, people linking to your site.
To get people to link to your site, your site must be interesting or useful to other people.
They are the one who decide whether your content is great and worth to be linked to or to be shared with more people.
So your authority is NOT decided by your own claim, but rather by your readers.
You need to churn out online content which is important, valuable, useful or interesting to your targeted audience, and not to your few like-minded friends.
Now you know that in order to be perceived as an authority blog or site, you must have unique or remarkable content, so you can make your site sticks.
As I have mentioned above, trust is an important factor in building authority site.
Once you have established trust with your readers, then only you have a better chance of converting them to paid customers.
Focus on delivering values and benefits.
For instance, your content could be easy-to-follow tutorials or original effective tips.
People would love to share such useful online content with others, by linking to your site.
So, how to get people to read your your posts?
You need to write compelling post titles. As you know, the title is the very first thing which catches the readers' attention, when they surf and search the Net.
Like a popular song, you need a catchy hook or a link bait to rouse people's interest.
You can make use of analogies, puns, or interesting reference related to contemporary pop culture.
Don't forget your keywords and keyword phrases.
Yes, I mean search engine optimization or aka SEO. If you want to be searched and read by many, then you need to know the SEO game.
With proper SEO techniques, then only your killer content can get ranked right on top of search engine result pages for your keywords or keyword phrases.
Always find ways to get your visitors or readers to sign up for updates through RSS feeeds or email.
You want them to enjoy your free useful content as each time you publish a new post. This long term relationship is the way in building authority site.
You need to churn out online content which is important, valuable, useful or interesting to your targeted audience, and not to your few like-minded friends.
Now you know that in order to be perceived as an authority blog or site, you must have unique or remarkable content, so you can make your site sticks.
As I have mentioned above, trust is an important factor in building authority site.
Once you have established trust with your readers, then only you have a better chance of converting them to paid customers.
Focus on delivering values and benefits.
For instance, your content could be easy-to-follow tutorials or original effective tips.
People would love to share such useful online content with others, by linking to your site.
So, how to get people to read your your posts?
You need to write compelling post titles. As you know, the title is the very first thing which catches the readers' attention, when they surf and search the Net.
Like a popular song, you need a catchy hook or a link bait to rouse people's interest.
You can make use of analogies, puns, or interesting reference related to contemporary pop culture.
Don't forget your keywords and keyword phrases.
Yes, I mean search engine optimization or aka SEO. If you want to be searched and read by many, then you need to know the SEO game.
With proper SEO techniques, then only your killer content can get ranked right on top of search engine result pages for your keywords or keyword phrases.
Always find ways to get your visitors or readers to sign up for updates through RSS feeeds or email.
You want them to enjoy your free useful content as each time you publish a new post. This long term relationship is the way in building authority site.